Hi there, I'm Charlotte,
a UI/UX designer

I specialize in designing websites that not only look great but also improve usability, engagement, and conversion.
With experience across international markets, I currently work remotely with clients and teams around the world.
— scroll down to explore my work.
Let’s Work Together →

Work

Spark 7

Global Tea Platform for Retail and Wholesale

Web Design
Brand Identity
E-commerce

Repositioned a Chinese tea brand for the European market with website and brand identity that improved trade inquiries.

View Project
Ryu Kai

Website Design & Development for Martial Arts School

Full-Stack
JavaScript
Conversion Optimization

Improved booking flow and site structure to increase contact clicks and conversions, directly supporting class enrolment and sales.

View Project
Build Team

Website Redesign for Lead Generation

UX Strategy
B2C
In-House Collaboration

Helped the company better communicate its services online with a redesigned website, resulting in a significant increase in visits and interaction.

View Project
E-drumstick

User Research & Product Strategy Case Study

UI Design
Product Concept
Interaction

Designed a research-led app concept that enhances the digital drumming experience through user insights, usability testing, and product strategy.

View Project

About

I am Charlotte, a UI/UX designer with a background in visual communication and communication design. I’m currently based in China, working across branding, web design, and front-end development.

I create user-centred websites that balance clarity, usability, and visual impact. My work is grounded in aligning design with both user needs and business goals.

With experience spanning the full design process from research and content structure to interface design and implementation, I bring a detail-oriented, cross-cultural perspective to every project.

Whether simplifying complex ideas or crafting effective digital experiences, I enjoy helping businesses communicate more clearly through design. Always open to new collaborations.

Experience

Spark 7

Product Designer

September 2024 – Present

Ryu-Kai Martial Arts

Freelance Full Stack Designer

May 2024 – August 2024

Build Team

Mid-weight Digital Designer

April 2023 – July 2023

The Company @WSA

Web Design Intern

March 2022 – August 2022

Thomas SEO

Web Designer

September 2020 – June 2021

See full CV →

Interests